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Why Cover Art Still Matters – Even in the Digital Age
“In the olden days, a reader might pick up a book because the cover was exciting, intriguing, maybe even beautiful. But in the brave new world of e-books and e-readers, the days when (artists) could...
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It’s All About Platform (Bonus: Every Song of the Summer since 1962)
What so interests me about media and its connection to consumers is its ever-changing nature. To be part of something that is constantly in flux is exciting. And it’s important for those involved in...
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Advertising Week: Big Data: Knowledge vs. Beauty?
Many people think it’s one or the other: Knowledge vs. Beauty, Science vs. Aesthetics, Analytics vs. Creativity. But such struggles don’t exist – unless we let them. Click through to read the rest of...
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Quoted: Truth, Lies, and Advertising
Too great not to share: NASA embarked on an expensive research and development program [in the 1960s]. Some time and a million dollars later (quite a lot of money at that time), they proudly presented...
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Baseball and Ads: An American Obsession with Stats
It’s finally summer after a long—long—very long Midwest winter; and for me, that means one thing: baseball. So, you say to this long-suffering Cubs fan, what does baseball have to do with advertising?...
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